Omni Team
25 Jul 2024
Tobiah Lui
Commercial photographer / filmmaker
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“Sleek, portable, and flexible.“
Tobiah crafts unconventional stories through images and videos that capture his audience's imagination. With years of experience creatively presenting brands, he has slowly but steadily mastered the art of commercial photography and filmmaking. Recently, he has focused on automotive subjects, featuring and introducing cars to their future owners.
Working with Established Brands
Tobiah shared that venturing into commercial car photography wasn't planned. He was offered to feature Ford Canada's Bronco Sport, which resonated well with the brand and his social media audience. From there, he delved deeper into the automotive field, racing to the finish line of success. Tobiah's exceptional skills have driven him to numerous opportunities, closing deals with celebrated brands such as Polestar Cars and Fairmont Hotels. Additionally, Tobiah was featured on the Travel + Leisure website, a renowned travel media brand guiding travelers worldwide.
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A Glimpse of Tobiah's Life
Outdoors he is a commercial artist; at home, he is a devoted fur dad. Tobiah is a proud owner of an 8-year-old Labrador named Luna. He's also a huge coffee enthusiast, he has been experimenting with different types of pour-over coffee techniques for a few years now and has also recently developed a passion for espresso. Shoutout to all coffee lovers out there!
![Tobiah-Lui-05.jpg__PID:8208eb64-9ad9-4207-baef-28e6995992e0](https://cdn.shopify.com/s/files/1/1500/5646/files/Tobiah-Lui-05_750d64ba-dc16-45d3-8a5c-968213ef6911.jpg?v=1721906994)
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As a commercial creative, Tobiah relies on three key pieces of equipment: a MacBook Pro, an iPhone 15 Pro Max, and a Leica SL2-S. These tools allow him to create, communicate, and publish his work to clients and audiences.
He believes that a good commercial photo tells a story and advises aspiring creatives to start by using grid lines to follow the “Rule of Thirds,” helping to achieve balanced and visually appealing photos.
![Tobiah-Lui-07.jpg__PID:eb649ad9-4207-4aef-a8e6-995992e0858c](https://cdn.shopify.com/s/files/1/1500/5646/files/Tobiah-Lui-07_45611927-f1ec-42d3-90db-811002907275.jpg?v=1721906994)
Staying Powered Up with Omnicharge
No one is exempt from the depleting batteries of digital devices. Tobiah has experienced the inconvenience of unexpected battery blackouts. During one outdoor shoot, he forgot to charge all three camera batteries, each left at 10 percent. Adding to the challenge were two locations for the shoot, forcing him to limit captures at each spot.
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When the last battery drained, his team barely finished the shoot but still managed to get photos the client was satisfied with. These situations led him to seek tools to avoid such scenarios.
With the Omni 40+, Tobiah is now more productive than ever. This premium power solution has become his portable power station, ready to power most of his devices anytime. One memorable project was a holiday collaboration with Omnicharge, where Tobiah used the Omni 40+’s AC adapter to power Christmas lights attached to the outside of an Audi R8. “I have absolutely no clue how I would’ve powered them if I didn’t have that device,” he shared. His favorite feature of the device is the versatile AC port, which also allows him to run an electric kettle and even a fog machine. It truly is a portable powerhouse!
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The Omnicharge team welcomes Tobiah, an excellent creative who has impressed global clients with his quality work. Describing Omnicharge as “sleek, portable, and flexible,” he is a great addition to our team of ambassadors. Welcome onboard, Tobiah!